Tips for Printing

Tips for Digital and In-House Printing

Because office printers can vary widely in their color output, we strongly recommend working with your laser or ink jet printer and software to reproduce the Dixie State red and support colors accurately.

Tips for Commercial Printing

If you don’t have a general understanding of design and print skills you may consider using Dixie State University’s Creative and Visual Services Department. They can create a project for you from start to finish and will make sure everything is done to industry standards.

Materials printed in full color at a commercial printer are produced using a four-color process. It uses four separate inks — cyan, magenta, yellow and black — to create a full-color image. These inks are referred to as CMYK.

When printing using a four-color process, use the CMYK values for Dixie State red and any support colors.

When the Pantone numbered ink color for Dixie State red or any support color is used, that’s called a spot color. A two-color print piece will typically use black plus the spot color.

For the most accurate reproduction of the Dixie State red, it’s always best to use the Pantone ink number 200 rather than the CMYK equivalent. The combination of the Pantone 200 and CMYK is known as a five-color piece.

What types of images will work ok?

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If you are scanning the images yourself from photographs it is better to save them in either tif, or eps format. These image formats will preserve the color and sharpness of your pictures the best.

File formats like gif or jpg compress the pictures color and pixel resolution and this can cause color shifts and blurriness. Since jpg and gif are the most predominant image formats on the web, it follows that it’s not a good idea to simply lift an image from someone’s website and use it in your layout.

You should scan your images using a resolution of 300dpi at the final dimensions you intend to use them so that your colors will look smooth, and hard objects will look sharp. In other words don’t scan at 300dpi and then enlarge the picture by 200% in your layout program! This is another reason why you should not use images that are lifted from websites; they are probably only 72dpi in resolution and will look very blurry if printed on a printing press.

If you are using pictures from your digital camera they will work just fine if they are jpgs; the quality of jpg images from digital cameras seems to be much better than jpgs that are used on the web. You must do the math to make sure that it is high enough in pixel resolution though. For instance, if your camera puts out a typical image of 1280 x 960 pixels at 72dpi you get about 17″ x 13″ of photograph (at 72dpi); this is the same amount of detail as an image which is 4″ x 3″ at 300dpi so it’s safe to reduce or enlarge that image in Publisher up to about 4″ x 3″ in dimension.

Will my printed piece look exactly like it does on my computer monitor?

There are some small differences. Scanners and digital cameras create images using combinations of just three colors: Red, Green and Blue (called “RGB”). These are the colors that computers use to display images on your screen. But printing presses print full color pictures using a different set of colors: Cyan (blue), Magenta (red), Yellow and Black (called “CMYK”). So at some stage your RGB file must be translated to CMYK in order to print it on a printing press. This is easily done using an image editing program like PhotoShop or Corel PhotoPaint.

Caution: It’s Best If You do the RGB-to-CMYK Conversion of Your Images!

You will have more control over the appearance of your printed piece if you convert all of the images from RGB to CMYK before sending them to us. When we receive RGB images, we do a standard-value conversion to CMYK, which may not be perfectly to your liking. Please take the time to prepare your file properly.

Be aware that it is possible to make colors in RGB that you can’t make with CMYK. They are said to be “out of the CMYK color gamut”. What happens is that the translator just gets as close as possible to the appearance of the original and that’s as good as it can be. It’s something that everyone in the industry puts up with. So it’s best to select any colors you use for fonts or other design elements in your layout using CMYK definitions instead of RGB.

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RGB colors
(what you see on screen)
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CMYK colors
(printing inks will do this)
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RGB colors
(what you see on screen)
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CMYK colors
(printing inks will do this)

Can I use colored text?

It’s best not to colorize small text. What happens is that all printing presses have a little bit of variance in the consistency of the position of the different color plates. This is called misregistration. The cyan, magenta, yellow and black portions of the text characters don’t line up exactly. So the result is little colored halos around the characters. It’s ok to use colored text on large, headline type, or smaller sizes down to about 12 point size, but much smaller than that will be too noticeable and you won’t like it. The same thing holds true for white (knock-out) text on a dark or colored background. You can do it but don’t use point sizes smaller than about 12 point. Otherwise the words may be hard to read and it will look unprofessional.

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small text magnified
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small text magnified

Can I put text over an image?

Be careful about using photographs for backgrounds. If you put text (any color) on top it can be very hard to read. So the secret is to lighten the photograph a lot–more than you may think is necessary. Use a photo editing program like Adobe Photoshop.

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What are bleeds, and do I need them?

Bleed is the term for printing that goes right to the edge of the paper. The way to do this is to make your document .25″ too big in both dimensions. For instance, if the final size is 8.5″ x 11″ then make your document 8.75″ x 11.25″. Draw guides on the layout that are .125″ from the edge all the way around. Now create your design with the idea that the layout will be cut off where those guides are….because that is precisely what is going to happen. Make sure that any photographs or backgrounds that you want to bleed go clear out to the perimeter of the document, past the guidelines. Then after it is printed the extra .125″ will be trimmed off all the way around and voila! You have color all the way to the edges of your piece. It looks professional.

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