Red is the primary color and an integral part of our brand. It is a bold, confident and vibrant color, and helps tell the story of the uniqueness of the area which is home to Dixie State University. Using the Dixie State red prominently on all communications reinforces the brand and taps into what audiences already recognize as Dixie State.
DSU features a versatile color palette, which inspired by the natural landscapes of southwest Utah, along with the university’s work in areas such as sustainability, ingenuity, health and technology. The colors also represent the personality of Dixie State, especially when combined with photos and imagery that depict our people and their impacts on society.